Marketing Attribution
A music venue was reporting GBP 128k of revenue from its Meta, Google and TikTok ads, when the actual figure was GBP 2.36M. The ticketing system sat between the ad click and the purchase, so the ad platforms could only see a small fraction of the sales they had really driven.
Result. The reporting gap closed almost entirely. The venue can now see which ads are actually paying back, and shift spend towards them. The ad platforms in turn started showing the ads to the kind of people who buy.